So why did I used the term ‘Branding Goals’ in the title? Is there any connection between content development and branding of your firm? Yes, there is and a very strong one. However, most of the businesses take blogging as a tool to bring in more sales (by bringing in more visitors to their website).
My friend who works in a top website development company in USA as a digital marketing manager conducted a research to determine the effect of conventional as well as planned blogging on the sales and reputation (branding) of his firm.
The conventional way of content development and marketing suggests creating as any piece of content in the shortest given time and post them aggressively to get as many number of backlinks as possible.
On the other hand, the scheduled blogging approach lets you determine your business goals be it getting more customers, generating more sales, or bring up your company as a brand. Moreover, when you plan your content, you strive to maintain quality over quantity and frequency.
1. Defining a Goal and Maintaining the Consistency
You have probably heard that publishing content frequently is a good strategy. But, is there really any truth in that? Does consistency matter? Of course, it does. Blogging consistently can increase your website’s incoming traffic to as much as 50%.
While you are certain on maintaining the consistency, you need to define your goals. And your blogging goals must align with the initiatives of other parts of your business.
2. Creating More Content and Promoting it Along With
Whether you have noticed it or not, but more than 75% of online businesses created more content in the last year than they did back in 2015. However, not every one of them is putting in enough efforts to promote them well.
Without a good promotional strategy to market your content, you are wasting the hard work of your content writer. Moreover, if you are not sharing your content on different blogs, social media channels including Facebook, Twitter, LinkedIn, and for graphics (Instagram, Tumblr, and Pinterest).
3. Determine the Weekly Frequency of Your Content Publishing
If you really care about the value your content provider, then you probably know that a good 2000 words article may take as much as three days to formulate. A good article requires hours of research, quality images, graphs, and as many insightful points as possible.
If your content marketing team is not big enough say – only has a few content developers, then managing a three-blogs-a-day strategy with a mix of types of content is good. However, for bigger teams, you may go ahead and publish 2 blogs a day, both for your company’s blog and getting quality backlink. With a big team, you can play around with content types for instance – video tutorials, expert interviews, podcasts, infographics, and link roundups.
Maintaining a blogging schedule helps you clarify your goals, makes the performance tracking of each piece of content easy, and improves the ability to analyze the performance statistics and make a conclusion. Whether you run an eCommerce company or a website designing service in USA, planned and scheduled blogging always helps.
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